Snoop Dogg and Bored Ape Yacht Club launch animated avatar on Telegram with @mint
Hip-hop superstar Snoop Dogg will cooperate with the well-known NFT project "Bored Ape Yacht Club" (BAYC) to launch a limited edition animated avatar on Telegram's digital collection platform @mint. This collaboration will feature Snoop Dogg’s legendary boring ape Dr. Bombay and will be issued through the TON blockchain, symbolizing the deep integration of Web3 culture and mainstream social platforms.
(Preliminary summary: Former Nike and Apple marketing executives have joined, will TON, which is ready for development, usher in an explosive period?)
(Background supplement: Exclusive interview "Manuel Stotz, the helmsman of TON's first reserve company "VERB": 558 million magnesium raised in 30 days)
Contents of this article
Global iconic figures Snoop Dogg and Bored Ape Yacht Club (BAYC) is launching a first-of-its-kind animated avatar series on Telegram. This collaboration was announced on the stage of BAYC’s annual event ApeFest and will be officially launched on Telegram’s high-end digital collectibles distribution platform @mint the week of 11/3.
Through Telegram’s exclusive blockchain platform TON (The Open Network), fans of BAYC and Snoop Dogg will have a limited collection of Snoop Dogg × BAYC animated avatars.
Cultural First on Telegram
Snoop Dogg’s legendary Bored Ape: Dr. Bombay (#6723) will star in this new animated series, alongside new character Baby Broadus and Snoop Dogg himself. This is the first official collaboration between Snoop Dogg and BAYC on a digital collectible series.
Yuga Labs CEO Greg Solano said:
The release of Snoop Dogg Avatars on Telegram represents a new way for us to bring Bored Ape Yacht Club to a wider audience around the world. This kind of creative collaboration is a force that drives culture forward.
Get on @mint and TON
@mint is a new distribution platform that connects physical and digital collections. The platform will first mint "wrapped packs", and only after opening them will the rarity of the collectibles be revealed. Built on the TON blockchain, @mint brings a nostalgic experience to collectors and high-end brands on Telegram, just like the fun of tearing open a Pokémon card pack to find rare cards.
Max Crown, President and CEO of the TON Foundation, said:
Snoop is a pop culture icon and this collaboration is a cultural milestone. This is the fusion of hip-hop and Web3, and it is also the blueprint for creators to put culture on the chain and establish deeper connections with the community. TON is a chain that allows artists to turn fans into co-owners and communities into capital.
@mint CEO Jack Booth said:
We built Mint to make owning digital culture both fun and rewarding. Snoop x BAYC is a model for global stars to grow, monetize and proliferate their IP on Telegram - turning fans into owners.
Users can find the app by searching for @mint on Telegram.
About Snoop Dogg
Snoop Dogg is an icon in entertainment and entrepreneurship, selling more than 35 million albums worldwide and continuing to pioneer music, culture and technology. As an early adopter of NFTs and digital art, Snoop continues to redefine how artists and fans connect.
About Yuga Labs
Yuga Labs is a trend-setting Web3 company reshaping the future through storytelling, immersive experiences, and community. Known for flagship projects such as Bored Ape Yacht Club and Otherside, Yuga continues to push the boundaries of NFT application value and Web3 innovation.
About the TON Foundation
The TON Foundation is a non-profit organization that accelerates the growth of the TON ecosystem by funding and supporting developers, creators and companies built on the TON blockchain. The foundation was established in Switzerland in 2023, bringing together global professional forces to promote protocol development, cultivate the ecosystem, and promote adoption through subsidies, technical resources, and strategic cooperation. The Foundation promotes TON's mission but does not control the network. TON is completely open source, community-driven, and not controlled by a central authority. Learn more at https://ton.foundation
About @mint
@mint is where digital ownership and culture meet. Built for Telegram and powered by TON, Mint allows creators and brands to publish avatars and collectibles, allowing fans to truly own digital culture. Turn culture into community and provide artists with the tools to turn every moment, look, or collaboration into an asset that fans can treasure forever. The app can be found on Telegram by searching for @mint.
